I ventured out of my little comfort zone of rural Wiltshire (with the odd foray into Somerset..) earlier on this week, and visited the Big Smoke-yes, London baby!!
AND I was child free…!!
I realise you are all clamouring to know what could possibly warrant such a momentous journey, so I will tell you…
I was invited by the lovely people at Ecover on a Top Secret Mission….
They were very vague about it on the invite, and I had no idea really what I was getting myself into, but one of the things I have promised myself about My Make Do and Mend Year is to grasp any new opportunities that come up and see what happens. So I did. And I’m very glad I did.
Ecover were having a press conference in London, to launch their Message in Our Bottle I wasn’t invited to the press conference, but on a Bloggers Mission!
There were 5 of us there, and I still haven’t quite figured out the criteria for the invites (obviously, exceptionally well written, and world changing blogs were the main criteria..) but it was a very lovely bunch of people who were sat around the table. We were told all about the new initiative that Ecover were launching, and there was no expectation on us that we would/should blog about it. No money changed hands, no free holidays were dangled (we did all get a re-usable bag with 2 bottles of Ecover washing up liquid in it though-not sure that really counts as bribery..?!) And I’m still not really sure what is expected of me.
BUT I know that I really really want to tell anyone who will listen (and those who won’t..) all about their Message in our Bottle, and the initiatives that Ecover are pushing forward.
Now, I am aware that I probably sound a little like I have been brainwashed by Ecover, but I promise you I haven’t. I have always maintained that I wouldn’t use this blog to sell stuff-it seems to me to defeat the point and be very hypocritical to be advocating buying nothing new and consuming less, and then to have a column at the side with adverts imploring you to buy new and consume more. So this is NOT a sales pitch.
We use Ecover products at home, and have done for several years. My main reason for switching to them was their environmental credentials, but I had no idea just how high up their agenda all things ‘sustainable’ are.
Since 2011, all of Ecover’s plastic bottles have been made from Plantastic-this is plastic made not from oil, but from sugar-cane. It is 100% renewable, recyclable and reusable. Top marks!
However, one of the big problems for plastic, all plastic, is recycling it. 50% of plastic in the UK is currently recycled, which is great, given that not so long ago it was 2%, but there is still lots of room for improvement. Most of the plastic that is recycled is actually downcycled (I had never heard of downcycling before, but if you can Upcycle, I guess it makes sense that you can downcycle too!) which essentially means it is turned into a product of inferior quality-so made into plastic benches and things.
And I’m sure you are all aware that there is a LOT of plastic floating around our oceans. This is not only devastating for the marine wildlife and ecosystems, but also a phenomenal waste of plastic.
So Ecover have a plan. To clean up the planet one bottle at a time. It is called their message in bottle. And this ‘infographic’ probably explains it far better than I could
How amazing is that?
And just imagine the impact if other companies could be persuaded/cajoled/MADE to do the same….