I read about this project a couple of days ago on Vicky Myer’s fabulous blog, and LOVED it!
You may or may not be aware that London Fashion Week kicked off yesterday-bringing all the latest looks from the catwalk.
And I sure that you know that the fashion industry is renowned for it’s pretty poor ethical standards-both in terms of the environmental impacts of fast fashion, and in the awful exploitation of the garment workers.
My very simplistic answer to what is undoubtedly a hugely complex issue, is to avoid the High St, and to buy all my clothes from charity and vintage shops. I may not be especially ‘on trend’ but I hope that at least I’m not too embarrassing to be seen with….
Well now this project is setting out to prove that “fashion is for everyone and you don’t need a humungous budget” and that “shopping sustainably and second hand can be chic”.
It is bringing London Fashion Week and Charity Shop clothes face to face, with a brilliant challenge to re-create the looks of the catwalk, from the contents of a British Red Cross Charity Shop, LIVE as the catwalk show is happening!
How cool is that?
Emma from Back of the Wardrobe is the talented lady who will be undertaking the challenge. It will be photographed, and also filmed in real time so that you can see the outfits and how they are put together.
It’s happening TODAY, so get on Twitter and Instagram and follow @BackofWardrobe (Twitter) and @BackoftheWardrobe (Instagram), and the hashtag #CharityFashionLive for some fashion inspiration!
All the outfits that are re-created are then being auctioned off on E-bay in aid of the British Red Cross-what a brilliant, brilliant project 🙂
I am clearly not a great follower of fashion, and I have to confess to having very little desire to be able to re-create the looks of the catwalk-from the little I have seen, they can be a little too ‘cutting edge’ for me. BUT I love the fact that this project is raising awareness of alternatives to fast fashion; proving that you can shop in charity shops, and on a budget, and still be cutting edge if you so desire.
If you are in need of any further encouragement to love your clothes for longer, here’s a killer fact to end on from the Back of the Wardrobe blog:
“BET YOU DIDNT KNOW WE COULD ALL REDUCE OUR CARBON WASTE AND WATER IMPACTS BY UP TO 10% IF WE UTILISED OUR CLOTHES FOR THREE MONTHS LONGER?”